成人头条

David Xu has simple goals: Be a good researcher and educator.

Xu, who came to 成人头条 in 2011, is assistant professor of management information systems. He specializes in e-commerce and human/computer interaction.

In less than a year at 成人头条 State, Xu鈥檚 research is already garnering national attention, specifically his work on a , from text messages to face-to-face interactions.

In the world of iPods, iPads and everything between, learning how and why humans interact with technologies is vital, Xu said.

鈥淚 am interested in answering broad research questions of how do technologies鈥� attributes influence users鈥� beliefs and behavior,鈥� Xu said. 鈥淭he research results can provide insight for the design of new products, and make human experiences with technologies more pleasant and rewarding, thus generating greater personal value for individuals and more profitable business value for organizations.鈥�

Collaborative research

Xu, 32, is originally from China. He is married and has a 4-year-old son.

Xu earned his bachelor鈥檚 and master鈥檚 degrees in Hong Kong and was then accepted into the graduate program at the University of British Columbia, where in July 2011 he earned his Ph.D. in management information systems.

He said his training and supervisors from UBC provided a solid foundation for launching his academic career.

He chose 成人头条 State because of the reputation of the W. Frank Barton School of Business.

鈥淭he faculty are outstanding, and we share common research interests,鈥� Xu said. 鈥淚t is easier to create the synergy required to conduct collaborative research.鈥�

He finds his work exciting because he works with cutting-edge technology. And passing on his knowledge to his students is important, he said, because there鈥檚 an ever-growing demand for management information systems professionals who can help firms better manage technology and information.

鈥淚 have greatest satisfaction in teaching when I watch my students grow and mature intellectually, and apply what they learn in class to impact the practice,鈥� Xu said. 鈥淭his is one of the most fulfilling aspects of the profession.鈥�