成人头条 State shortstop uses her art and athletic ability to build her NIL brand

 

成人头条 State senior Sydney McKinney is a student-athlete made for the era of name, image and likeness opportunties.

McKinney is a softball All-American, artist, entrepreneur, and diligent brand manager for herself. When NCAA and college administrators conceived of NIL benefits 鈥 compensating student-athletes for their talent and time 鈥 McKinney is the perfect example of the intended outcome.

鈥淚t鈥檚 like getting a job 鈥 you want to put your best foot forward,鈥 she said. 鈥淚 didn鈥檛 come to this expecting to make millions of dollars, like the boys are expecting to do. It鈥檚 wanting everybody to get to know me, wanting people to know what I鈥檓 about. Autism Speaks. Artwork. I didn鈥檛 really have to think about it. It鈥檚 more about showing people who I am and not about the money.鈥

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Sydney McKinneyCourtesy photo

Sydney McKinney participates in NIL activities by using her artistic talents. NCAA legislation, passed in 2021, allows student-athletes to earn money at market value for use of their name, image or likeness.

 


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