Details: Marketing - Data-Driven Marketing and Intelligence, Major, BUS

MajorMarketing - Data-Driven Marketing and Intelligence

The Bachelor of Business Administration (BBA) in marketing with an emphasis in data-driven marketing and intelligence from WSU's Barton School of Business combines its AACSB-accredited program with unmatched opportunities for applied learning and internships found in Kansas' largest city. As a high school student, you'll be eligible to compete for some of the state's largest business scholarships. Additionally, as a business student, you can build a professional resume and make connections that lead to your dream career, while you鈥檙e still in school!

Learn how marketing - data-driven marketing and intelligence is the right fit for you.

Some students lounge on the social stair in the Woolsey atrium while others study on the second floor.

Applied learning at 成人头条 State

At 成人头条 State, applied learning is everything. In fact, every degree we offer has a guaranteed applied learning or research experience built right into it equipping you with the relevant skills and experience to make you workforce ready before graduation.

Learn about our innovative approach

Admission to the program

To be admitted to the Barton School of Business, you must first be admitted to 成人头条 State.

For WSU鈥檚 admission requirements, and to apply, click the link below.

Curriculum

Marketing intelligence involves analyzing data to enhance decision-making. Through data visualization and statistical modeling, it helps businesses understand trends in consumer behavior, create personalized marketing approaches, and evaluate campaign performance. In the marketing intelligence emphasis, you鈥檒l learn how to use these tools to help organizations grow.

The program also offers a digital marketing emphasis, a real-estate emphasis and a minor in personal selling.

Careers

A marketing degree from 成人头条 State will give you the knowledge and skills that open doors to successful careers in advertising, public relations, business, management and more.

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