Degree Map
W. Frank Barton School of Business
BBA in Marketing 鈥� Data Driven Marketing and Intelligence emphasis (2024 - 2025)
| Fall Semester | Fall Hours | Spring Semester | Spring Hours |
|---|---|---|---|
| ENGL 100 College English I 010 | 3 | ENGL 102 College English II 010 | 3 |
| MATH 111 College Algebra 030 | 3 | COMM 111 Public Speaking 020 | 3 |
| BADM 100 World of Businses | 3 | ECON 231 Intro to Business Stats | 3 |
| First Year Seminar or Open Elective 1 | 3 | ECON 232 Statistical Software App | 1 |
| ECON 201 Principles of Macroeconomics 050 | 3 | ACCT 210 Financial Accounting | 3 |
| BADM 162 Business Software- MS Excel | 1 | Arts & Humanities Gen Ed 060 | 3 |
| Fall Total Hours | 16 | Spring Total Hours | 16 |
Total hours for 1st year: 32
| Fall Semester | Fall Hours | Spring Semester | Spring Hours |
|---|---|---|---|
| MKT 300 Marketing 6 | 3 | MKT 405 Consumer Behavior | 3 |
| MATH 144 Business Calculus 070 | 3 | MKT 403 Marketing Research | 3 |
| ECON 202 Principles of Microeconomics | 3 | Arts & Humanities Gen Ed 9 060 | 3 |
| FIN 340 Financial Management | 3 | DS 350 Operations Management | 3 |
| ACCT 220 Managerial Accounting | 3 | Open Elective 2 | 3 |
| Fall Total Hours | 15 | Spring Total Hours | 15 |
Total hours for 2nd year: 30
| Fall Semester | Fall Hours | Spring Semester | Spring Hours |
|---|---|---|---|
| BSAN 675 Analytics Modeling Spreadsheets 7 | 3 | MKT 690N Customer Journey Analytics 8 | 3 |
| MKT 690M Data Driven Metrics for Marketing 7 | 3 | MGMT 360 Principles of Management | 3 |
| Natural & Physical Science Gen Ed 040 | 4 | MKT 690O Database & Visual Storytelling | 3 |
| Open Elective | 3 | Business Analytics Minor Elective 4 | 3 |
| Open Elective | 3 | Open Elective | 3 |
| Fall Total Hours | 16 | Spring Total Hours | 15 |
Total hours for 3rd year: 31
| Fall Semester | Fall Hours | Spring Semester | Spring Hours |
|---|---|---|---|
| MKT 690K Marketing Analytics & Intelligence | 3 | MKT 690 Strategic Marketing Management | 3 |
| Business Analytics Minor Elective | 3 | ENTR 310 Entreprenurial Experience 050 | 3 |
| MIS 395 Management Info Systems | 3 | MGMT 681 Strategic Management 5 | 3 |
| IB 333 International Business 070 | 3 | BLAW 431 Legal Enviro of Business | 3 |
| Open Elective | 3 | ||
| Fall Total Hours | 15 | Spring Total Hours | 12 |
Total hours for 4th year: 27
Hours needed to complete the degree: 120
- All incoming freshman are required to take one First-Year Seminar as part of their General Education program. Students who are exempt from First-Year Seminar requirements may take an additional open elective.
- Open electives are any course, in any subject that are at least numbered 100 or above and are not courses that have been previously completed.
- Natural & Physical Science Gen Ed must include lab
- Data Driven Marketing & Intelligence major requires Business Analytics minor. See catalog or meet with an academic advisor regarding courses that meet minor elective requirements.
- Taken in Last Semester
- MKT 300 minimum grade C+
- Fall only
- Spring only
- Arts & Humanities Gen Ed must be in two different subjects
Systemwide General Education (SGE) Key
- 010 English
- 020 Communications
- 030 Math/Statistics
- 040 Natural and Physical Science
- 050 Social and Behavioral Science
- 060 Arts and Humanities
- 070 Institutionally Designated/Diversity