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Degree Map


W. Frank Barton School of Business

BBA in Marketing — Digital Marketing Emphasis (2024 - 2025)

1st year
Fall Semester Fall Hours Spring Semester Spring Hours
ENGL 101 College English I 0103 ENGL 102 College English II 0103
MATH 111 College Algebra 0303 Arts & Humanities Gen Ed 0603
COMM 111 Public Speaking 0203 Natural & Physical Sciences Gen Ed 3 0404
BADM 100 World of Business3 ECON 231 Intro to Business Stats3
BADM 162 Business Software- MS Excel1 ECON 232 Statistical Software App1
First Year Seminar or Open Elective 13
Fall Total Hours 16 Spring Total Hours 14

Total hours for 1st year: 30


2nd year
Fall Semester Fall Hours Spring Semester Spring Hours
MKT 300 Marketing 63 MKT 403 Marketing Research3
ENTR 310 Entrepreneurial Experience 0503 MKT 405 Consumer Behavior3
ACCT 210 Financial Accounting3 ACCT 220 Managerial Accounting3
ECON 201 Principles of Macroeconomics 0503 ECON 202 Principles of Microeconomics3
Arts & Humanities Gen Ed 0603 Open Elective 23
Fall Total Hours 15 Spring Total Hours 15

Total hours for 2nd year: 30


3rd year
Fall Semester Fall Hours Spring Semester Spring Hours
MKT 710 Digital Marketing3 Marketing Major Elective 43
MKT 750B Website Strategy and Development3 MGMT 360 Principles of Managmeent3
MATH 144 Business Calculus 0703 Operations Management3
FIN 340 Financial Management3 Open Elective3
Open Elective3 Open Elective3
Fall Total Hours 15 Spring Total Hours 15

Total hours for 3rd year: 30


4th year
Fall Semester Fall Hours Spring Semester Spring Hours
MKT 690J Social Media Marketing3 MKT 609 Strategic Marketing Management3
IB 333 International Business 0703 MIS 395 Management Info Systems3
BLAW 431 Legal Enviro of Business3 MGMT 681 Strategic Managmeent 53
Open Elective3 Open Elective3
Open Elective3 Open Elective3
Fall Total Hours 15 Spring Total Hours 15

Total hours for 4th year: 30


Hours needed to complete the degree: 120


  1. All incoming freshman are required to take one First-Year Seminar as part of their General Education program. Students who are exempt from First-Year Seminar requirements may take an additional open elective.
  2. Open electives are any course, in any subject that are at least numbered 100 or above and are not courses that have been previously completed.
  3. Natural & Physical Science Gen Ed must include lab
  4. Major Electives: Choose One: MKT 607, MKT 690I, or ENTR 453
  5. Taken in Last Semester
  6. MKT 300 minimum grade C+

Systemwide General Education (SGE) Key

  • 010 English
  • 020 Communications
  • 030 Math/Statistics
  • 040 Natural and Physical Science
  • 050 Social and Behavioral Science
  • 060 Arts and Humanities
  • 070 Institutionally Designated/Diversity